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From Diablo Wiki
Gold
,→The Economy
There are two types of economy in most RPGs; gold (used to buy items and services from NPCs) and items (what players really want). Diablo 2's economy had no real connection between these two, since gold became largely useless for high level characters and no amount of gold was ever acceptable in trade for a high end item. The Diablo III developers are working to keep these two halves of the economy interwoven, by making gold much less common, and by requiring considerable amounts of it for essential item creation and upgrade purposes.
Blizzard is aware that the D2 economy was fairly nonfunctional and unbalanced, and they do not wish to repeat that with Diablo III. Lessons learned from the past 10+ years of virtual economies, and from managing a functional economy in WoW, are being applied to D3's economy from the ground up. [[Bashiok]] has posted about their intentions in the past:[http://forums.battle.net/thread.html?topicId=23766989069&sid=3000&pageNo=2#34]
<blue>We're designing a stable economy, we have the knowledge and experience to do so. We have people in-house with doctorates and degrees in statistics and economic analysis and all the know how to pull it off. I think we'll be ok.</blue>