Media Coverage: 2010

All the Media Coverage from 2010, archived to keep the page size reasonable. See the main media coverage page for up to date material.

Media Coverage Archive:
2008 - 2009 - 2010

June 2010

• Blue Post: June 30, 2010 -- Blizzard's CMs welcome Lylirra, a new CM covering WoW and D3, to the fold.

• Blue Post: June 30, 2010 -- G4TV posts a nice open letter to Diablo 2 on its tenth anniversary. Inspired by this, numerous fans add their own open letters in the forums.

• Blue Post: June 29, 2010 -- Blizzard adds a single page and one old photoshopped image to "celebrate" Diablo II's tenth anniversary.

• Blue Post: June 29, 2010 -- The Motley Fool interviews Blizzard COO Thomas Tippl.

• Commentary: June 28, 2010 -- The Real ID pushback really kicks into gear, with a scathing editorial by MMORPG guru Lum the Mad.

The Sand Golem.

• Blue Post: June 26, 2010 -- Bashiok gives a short, but positive, game development progress report.

• Other: June 24, 2010 -- Blizzard announces their 2010 Fan Fiction contest.

• Blue Post: June 20, 2010 -- Bashiok on characters sharing skills and the gameplay pros/cons.

• Blue Post: June 19, 2010 -- Bashiok announces that skill caps will increase by 5/10/15 with each difficulty level. And then takes it all back a couple of weeks later.

• Blue Post: June 18, 2010 -- Bashiok on Fury, skills, and potions.

• Commentary: June 17, 2010 -- Bashiok on new info... eventually. Plus commentary and discussion about Blizzard's PR strategy of limited info release, and why it's unlikely to change anytime soon.

• Blue Post: June 17, 2010 -- Real ID on B.net draws closer to going live, and the controversy begins to brew.

• Picture: June 15, 2010 -- Nine new pieces of concept art, from the Blizzard Museum.

• Interview: June 14, 2010 -- A new interview with Lawrence Jubler, one of the key Diablo 3 soundtrack composers.

• Blue Post: June 11, 2010 -- Bashiok gives vague comments on destructibles and achievements.

• Blue Post: June 10, 2010 -- Blizzard will not show their games at E3 this year, or perhaps ever again. The Twitter feed confirmed this a few days later, but said just wait for BlizzCon in October!

• Blue Post: June 9, 2010 -- Bashiok teases the eventual reveal of numerous new systems in Diablo 3. But he can't say anything about any of them yet.

• Blue Post: June 9, 2010 -- Bashiok says that item durability is "probably" returning in Diablo 3. The function of durability as a gold sink was followed up the next day.

• Blue Post: June 8, 2010 -- Bashiok confirms that the fifth character was the last to be designed. (Early concepts were thrown out and rebooted from scratch.)

• Blue Post: June 8, 2010 -- Bashiok's birthday caricature is a gift to everyone.

• Other: June 2, 2010 -- The first round of Blizzcon tickets went on sale... and were gone in minutes. The same was true of the second batch, three days later.

May 2010

• Blue Post: May 29, 2010 -- Bashiok rebuts a bunch of anti-SC2 arguments, in terms of what they say about Diablo 3 and the B.net experience.

• Interview: May 29, 2010 -- Blizzard's Frank Pearce interviewed about SC2, B.net, and D3.

• Blue Post: May 28, 2010 -- Bashiok unveils the newest skill rune names: Crimson, Indigo, Obsidian, Golden, Alabaster. All five types of skill runes are known, but only one of the new names is definitely tied to a function, at this point.

• Blue Post: May 27, 2010 -- Bashiok on Blizzard's future plans for non-English online info about Diablo 3.

• Blue Post: May 27, 2010 -- Bashiok with new info on skill rune changes and design goals.

Amazing fan-made Diablo 3 level.

• Blue Post: May 26, 2010 -- Amazingly high quality fan-made Diablo 3 level in the Unreal engine, copied from concept art. Making of info added a few days later.

• Interview: May 23, 2010 -- Jeff Strain interviewed about his early work on the Diablo franchise.

• Interview: May 22, 2010 -- Bill Roper interviewed on the creation of Diablo 1 and 2, and his first reactions to Diablo 3.

• Other: May 22, 2010 -- Jay Mohr is confirmed as the BlizzCon 2010 host.

• Other: May 20, 2010 -- Diablo 2's Ten Year Anniversary Fansite Mosaic project announced.

• Blue Post: May 20, 2010 -- New Diablo artwork from the BlizzCon 2010 logo.

• Blue Post: May 20 -- Bashiok on misleading screen resolution comparisons and forum (mis)behavior.

• Blue Post: May 18, 2010 -- Bashiok on higher resolutions and visual reflections.

• Blue Post: May 15, 2010 -- Bashiok on a major team playtest that went "really well."

• Blue Post: May 15, 2010 -- Bashiok on palette and texture-shifting on Diablo 3 monsters.

• Blue Post: May 14, 2010 -- Bashiok on Line of Sight in Diablo 3.

• Blue Post: May 12, 2010 -- Bashiok reveals some secrets about the creation of the Archivist, one of the 2009 April Fool's Day jokes.

Monk poses dramatically.

• Picture: May 12, 2010 -- New Barbarian and Monk concept art is released.

• Blue Post: May 12, 2010 -- Bashiok relays information about Haunt's temporary graphics and the improvements in store for it during development

• Blue Post: May 11, 2010 -- Even Playboy Bunnies can't make a Diablo 3 release date appear.

• Blue Post: May 11, 2010 -- Bashiok's chocolate race car cake draws closer to reality.

• Other: May 10, 2010 -- Mac users support Blizzard because Blizzard supports them. And their numbers are growing.

• Blue Post: May 8, 2010 -- Bashiok on the Witch Doctor's Haunt and shiny boss effects.

• Other: May 7, 2010 -- Transcript and discussion of the First Quarter Activision/Blizzard conference call.

• Blue Post: May 6, 2010 -- Bashiok on PvP in D3, which isn't much in the game yet, but will be for launch.

• Other: May 5, 2010 -- Blizzard announces their upcoming Battle.net Real ID Facebook integration. The first ominous shot in the war that became the Real ID controversy/disaster of July 2010.

• Blue Post: May 5, 2010 -- Bashiok confirms that Diablo 3 will have a lost of monsters.

• Commentary: May 5, 2010 -- Interesting debate about why/how the needs of Eastern and Western RPG players differ so greatly.

• Other: May 4, 2010 -- Starcraft 2 gets a release date: July 27, 2010.

• Blue Post: May 1, 2010 -- Bashiok on skill training systems and why Diablo 3 will not include such a game mechanic.

April 2010

• Picture: April 28, 2010 -- Ars Technica tours Blizzard's Campus in Irvine and posts a huge photo gallery of their trip. (Many more views of Blizzard's Campus can be seen in the Blizzard HQ gallery.)

• Blue Post: April 27, 2010 -- Bashiok confirms that there is no zoom in Diablo 3 and explains why fans won't even miss it.

• Picture: April 24, 2010 -- Blizzard debuts a sortable gallery showing off concept art for their three ongoing game worlds. No new Diablo 3 pieces are included.

• Picture: April 23, 2010 -- A fan-made sculpture of the Dune Thresher impresses all who behold it.

• Blue Post: April 22, 2010 -- Bashiok joins a long discussion on the interactions between skills and skill runes in Diablo 3.

• Blue Post: April 22, 2010 -- Bashiok on zooming in and custom monster death animations.

• Blue Post: April 21, 2010 -- Bashiok on why there are no designed "builds" for the Diablo 3 characters.

• Blue Post: April 21, 2010 -- Blizzard announces that they've banned more than 320,000 Warcraft 3 and Diablo 2 accounts for using hacks on Battle.net.

• Blue Post: April 19, 2010 -- Bashiok on why there are no charms in Diablo 3, plus info on the graphics for the Monk's Exploding Palm skill. He returns a day later to substantially revise his Exploding Palm graphics comments, after receiving a correction from one of the designers.

• Blue Post: April 16, 2010 -- Bashiok on paying to resurrect HC characters (not happening) and the new RMT WoW mount.

• Blue Post: April 14, 2010 -- Bashiok on shrines, attributes, and pretty graphics.

Tomb Vipers.

• Other: April 13, 2010 -- News breaks that SC2 will require a monthly fee to play online in Russia. Most fans choose not to believe that this is a harbinger of D3's hypothetical online fees.

• Other: April 9, 2010 -- What do casual fans think about the fifth character? A question on Blizzard's Diablo Facebook page brings out the hordes.

• Commentary: April 3, 2010 -- Is the weird design of the new Tomb Viper a sign of a larger game theme? Or just a weird snake/man hybrid monster?

• Blue Post: April 1, 2010 -- April kicks off with the usual blitz of Blizzard April Fool's Day jokes and features. Their first movement comes on March 31st, with a Diablo-style teaser image. This year's crop includes, B.net Neural Interface, Deckard Cain GPS Voice Pack, Xtreme Gamer Blanket and Diablo 3 Body Pillow, plus B.net matchmaking, new Blizzard mobile games, the WoW EPEeN, and the mystery scrambled poem. A later post provides a nice wrap up of other gaming-related AFD activities around the Internet.

• Other: April 1, 2010 -- Diii.net breaks the sad news that BlizzCon 2010 is already sold out, before tickets have even officially gone on sale. Better luck next year.

• Picture: April 1, 2010 -- The first two Diablo 3 jigsaw images debut, showing outdoor areas from the WWI 2008 Gameplay movie. Both are awesome, and were enormously difficult to create.

March 2010

• Blue Post: March 31, 2010 -- Bashiok on Wizards, Mana, and Instability.

• Commentary: March 27, 2010 -- Fan debate breaks out on the issue of paying to beta test. A community vote is held, in which most players say they would not pay for the privilege.

• Blue Post: March 25, 2010 -- Blizzcon 2010 is announced for October 22-23, 2010, once again in the Anaheim Convention Center.

• Picture: March 23, 2010 -- The female Witch Doctor in-game animated model is added to the official site. Also, five new Witch Doctor screenshots are released. Fan reaction to the female WD's look is largely positive.

• Blue Post: March 23, 2010 -- Blizzard announces that the v1.13 patch and ladder reset will take place on the 24th. The patch is released, with the full readme.txt. Direct download links and largely positive early player feedback.

• Blue Post: March 18, 2010 -- Is the Female Witch Doctor too Sexy? Blue post turning into a major debate about how the characters should be presented; realism vs. eye candy.

• Blue Post: March 17, 2010 -- Blizzard on Armor Types and voting for Blizzard in a developer vs developer voting match.

• Interview: March 17, 2010 -- Jay Wilson on Game Development. Possibly a Google translate of a Chinese industry conference where Jay Wilson made his contribution by talking about the seven shared development points of making a video game.

• Blue Post: March 16, 2010 -- Diablo 3's Trading System will fix everything, according to Bashiok. Item trades, gold selling and many other topics discussed.

• Blue Post: March 16, -- 2010 Blizzard @ PAX East: D3 Staying home, unfortunately. No Diablo 3 gameplay at PAX East.

The Burning Tower.

• Blue Post: March 15, 2010 -- Blizzard announces that the D2 v1.13 patch and ladder reset are coming soon. More info on the coming patch and future patches was added a few days later.

• Interview: March 13, 2010 -- Rob Pardo learns from design mistakes in an article by Shacknews. Stuff like the D2 gold economy is a lesson learned and not repeated.

• Interview: March 12, 2010 -- Blizzard Composer Russel Brower interviewed by CVG, and he says they will take the music wider and further in Diablo III.

• Blue Post: March 12, 2010 -- Bashiok discusses class-specific weapon concepts in Diablo 3. Much more follow up a few days later.

• Blue Post: March 11, 2010 -- Shields, pets and healing discussed in blue posts by Bashiok.

• Commentary: March 10, -- 2010 The mysterious burning tower is explored by Flux, who brings up screenshots and facts from various sources. The Burning Tower also has a wiki article.

• Other: March 9, 2010 -- A community vote measures the popularity of the various characters, showing a fairly even distribution of fans amongst the four so far revealed: Barbarian 24.22%, Wizard 21.06%, Witch Doctor 16.9%, Monk 16.17%, Undecided. More infos, plz 12.54%, Fifth character will be the coolest 9.11%.

• Picture: March 9, 2010 -- New Artwork, and new better versions of older known artwork. Sons of the Storm has released new batches.

• Other: March 7, 2010 -- More D3 Previews on the Jace Hall Show, but since it's a humour show, it;s nothing real and as such nothing major.

• Blue Post: March 5, 2010 -- Bashiok on random monsters and scripted events.

• Other: March 5, 2010 -- Activision fires Infinity Ward studio heads responsible for the mega-popular Modern Warfare 2. The question is, does this mean they can do similar things with Blizzard employees and people like Mike Morhaime.

• Blue Post: March 4, 2010 -- Bashiok on dungeon entrances and deadly traps.

• Blue Post: March 3, 2010 -- Bashiok confirms that Diablo 3 is aiming for an M-rating.

• Other: March 3, 2010 -- Blizzard confirms the first working hack against the Blizzard Authenticator.

Pouty male Wizard = controversy.

• Picture: March 3, 2010 -- Blizzard adds the in-game animation of the male Wizard to their character page, sparking immediate complaints that he looks "effeminate," "wimpy" and "submissive." Detailed analysis of the various character models shows that almost all of them have a similar pose, and it was further pointed out that no one objected to the male wizard's look when playing him at BlizzCon 2009. A community vote ultimately showed strongly mixed opinions on his look.

• Blue Post: March 3, 2010 -- Bashiok made several lengthy posts on D3's economy in late February and early March, with ramifications for BoE, BoP, and BoA. Also see this one, and this one, and the discussion on the issue from Blizzcast #13.

• Commentary: March 2, 2010 -- Diablo 3 will not be released in 2010 and why it's irresponsible for sites to speculate from ignorance.

• Blue Post: March 2, 2010 -- Bashiok on mana globes, NPC conversations, and the UI.

February 2010

• Blue Post: February 28, 2010 -- Bashiok on game difficulty and PUGs. Great fan debate about whether any D3 content should "require" more than one person ensued.

• Blue Post: February 27, 2010 -- Bashiok on Blizzard beta machine selection requirements.

• Blue Post: February 26, 2010 -- Bashiok on screen-shaking and other game special effects.

• Interview: February 25, 2010 -- Blizzcast #13 goes live with Diablo 3 commentary on "phasing," respes, non-mana resources, randomness in the game, gold/item durability (which may return?), and BoE item issues.

• Blue Post: February 25, 2010 -- Bashiok weighs in on class-specific weapons, and issue that always excites great player discussion. He returned to this issue a week later, with news that some of the class restrictions had been lifted.

• Commentary: February 24, 2010 -- Diablo 3's quests debated and compared to other RPGs.

• Other: February 24, 2010 -- v1.13b goes live on the patch test realm.

• Blue Post: February 23, 2010 -- Bashiok confirms that Diablo 2 hacks will never be fixed permanently.

• Blue Post: February 20, 2010 -- Bashiok on D3's music and unrevealed item enchanting system.

• Blue Post: February 18, 2010 -- Bashiok confirms that there will be complete gender equality in Diablo 3. After fans raise some objections, he returns with some more explanations.

• Other: February 17, 2010 -- The Starcraft 2 beta test gets underway.

• Blue Post: February 16, 2010 -- Female Barbarian in-game animation added to the official Diablo 3 page. Also a new piece of female barb concept art, and six new screenshots.

• Blue Post: February 16, 2010 -- Bashiok comments on the "must always be connected" aspect of Starcraft 2 play, and confirms that it can be played offline. Diablo 3 should work the same way.

• Blue Post: February 12, 2010 -- New monster and city concept artwork added to the gallery.

• Picture: February 11, 2010 -- Tomb Viper artwork by Brom is revealed in a photo. More about Tomb Vipers.

• Other: February 10, 2010 -- Activision/Blizzard Q4 2009 conference call coverage. Business over pleasure. Transcript of Mike Morhaime's talk about Blizzard (no mention of D3) here. Financial analysis of the news here.

• Commentary: February 10, 2010 -- Are there new/mysterious monsters in the artwork on the character pages? A closer look reveals... uncertain results.

• Blue Post: February 10, 2010 -- Bashiok on the megasized shoulderpads (pauldroons) the Diablo 3 character concept art sports.

• Video: February 10, 2010 -- Blizzard releases a preview movie showing off some of the new features of Battle.net 2.0. Discussion and analysis followed a few days later.

• Blue Post: February 9, 2010 -- A Bashiok post on the topic sets off another endless weapon switch hotkey argument/debate.

• Blue Post: February 9, 2010 -- Bashiok on Necromancer and Paladins perhaps showing up as NPCs, and more on the Female Monk's design.

• Picture: February 9, 2010 -- Female Monk concept art revealed in high quality.

• Picture: February 6, 2010 -- Female Monk design criticism. A fan photoshops the female monk some more skin, and much debate ensues.

Female monk concept art.

• Blue Post: February 5, 2010 -- Bashiok confirms the Female Monk pics from the Jace Hall show, and promises HQ versions "soon."

• Blue Post: February 5, 2010 -- The first look at the female monk in concept art, from the Jace Hall show. Outtakes from the show were posted a week later.

• Blue Post: February 5, 2010 -- Diii.net's vote for the best fan-art of the female monk semi-finals. The official version won big in the finals, vs. the top 3 pieces of fan art.

• Blue Post: February 5, 2010 -- Bashiok on D3's character animations and another sneak preview of the Jace Hall show.

• Other: February 4, 2010 -- Blizzcon 2010 date set for October 22-23 at the Anaheim Convention Center... but it's just a rumor, and is wiped away a day later.

• Picture: February 3, 2010 -- Original artwork by Brom that the Diablo 2 box was based on debuts in the Blizzard art gallery.

• Blue Post: February 3, 2010 -- Bashiok on character heights and Blizzcast coming not-soon.

• Blue Post: February 1, 2010 -- Three new screenshots added to the official site.

January 2010

• Blue Post: January 30, 2010 -- Bashiok on shared party skills, "griefing" in Diablo 3, and the employment benefits of being a forum slut.

• Video: January 30, 2010 -- Diablo 3 humor featured in Episode 1 of the Jace Hall show. No female monk reveal (that came in the next weeks' show). The D3 content was teased in a trailer a week earlier,

• Blue Post: January 27, 2010 -- Bashiok on Diablo 3's evolving world lore and story, and real world influences upon them.

• Commentary: January 27, 2010 -- Is Diablo 3 the new Duke Nukem Forever, with endless delays before release (or cancellation?)

• Picture: January 26, 2010 -- Blizzard's Female Monk Art Challenge "nontest" announced by Bashiok. More entries posted a few days later, and the final batch a week later. Voting began in early February, with the final five selected later in the month, and a final vote.

• Blue Post: January 26, 2010 -- Bashiok jokingly confirms that the Monk is so overpowered no other characters will be developed.

• Interview: January 23, 2010 -- Blizzard CEO Paul Sams interviewed by GamesIndustry.bz.

• Blue Post: January 22, 2010 -- Bashiok again explains why there will not be any guns in Diablo 3.

• Blue Post: January 22, 2010 -- Bashiok on hard to see item drops and how Diablo 3 will work around that issue.

• Blue Post: January 20, 2010 -- Bashiok on the "naked" female wizard, what she'll look like in her unarmored, starting gear, and how that look has recently been improved. Another post the next day shared more details, and a screenshot.

• Blue Post: January 16, 2010 -- Bashiok on the size of the D3 Team and the female Monk development process.

• Blue Post: January 15, 2010 -- Blizzard updates the game lore with retcon adjustments to the Timeline and Deckard Cain's Journal.

• Blue Post: January 14, 2010 -- Blizzard on Mongrels and Waypoints.

• Blue Post: January 7, 2010 -- Bashiok on generating Fury and other resources in a brand new game.

• Blue Post: January 6, 2010 -- Bashiok gets snarky about OP Monks, release dates, and Witch Doctors vs. Necromancers.

• Blue Post: January 6, 2010 -- Bashiok on release date issues and the fun (or not) of expansion classes.

• Blue Post: January 4, 2010 -- Bashiok on the Monk's resource system and those of other characters.

Newer & Older News

Newer and older headlines and articles are archived on the Media Coverage Archive pages:

• Media Coverage: 2008
• Media Coverage: 2010
• Media Coverage: 2011